Your BRAND is so much more than your logo, the colours you choose, or the fonts you use. Brand is not simply a marketing concept, or purely about your communications, it is very much a management issue. Your brand should be driven by your business strategy, your products and services, your culture, your people, and be powerful enough to claim your space in the marketplace.

Your brand should be confident enough to deliver your whole reputation through your active voice, your language, the stories you tell, along with the images and film that complement your message and help communicate it to the World.

So what does your brand say about you?

I can inject passion, enthusiasm and excitement into your thinking, find solutions and help you meet your challenges head on.

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...I can only describe what I got back as first class in every respect. I suppose the ultimate acid test of any service provider is 'Would I buy again?'  I have; Sally is one of my Go-To people for advice!

Keith Jones
Angel Investor

Understanding Your Social Media Market in 2017

A presentation I gave to marketers in education recently highlighted the fact that social media communication targeting is becoming ever more fragmented as the new generation begin to dictate their preferred methods of social communication.

Marketers who are using social as a conduit to capture the attention of their target markets generally have an informed understanding of the demographic audiences of the established sites such as Facebook, Twitter, Instagram, and LinkedIn. However, those working in sectors such education and retail who are wanting to attract and capture the attention of a younger audience, are observing a shift in social as the Z Generation (those born after 2002) lean towards newer – and often more private – social channels such as Snapchat and mobile messengers such as WhatsApp and Allo.


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