Your BRAND is so much more than your logo, the colours you choose, or the fonts you use. Brand is not simply a marketing concept, or purely about your communications, it is very much a management issue. Your brand should be driven by your business strategy, your products and services, your culture, your people, and be powerful enough to claim your space in the marketplace.
Your brand should be confident enough to deliver your whole reputation through your active voice, your language, the stories you tell, along with the images and film that complement your message and help communicate it to the World.
I can inject passion, enthusiasm and excitement into your thinking, find solutions and help you meet your challenges head on.
...I can only describe what I got back as first class in every respect. I suppose the ultimate acid test of any service provider is 'Would I buy again?' I have; Sally is one of my Go-To people for advice!
Take a brand away and people will find a replacement. Take a Lovemark away and people will protest its absence.
Kevin Roberts, Saatchi & Saatchi
I have been following the methodology for raising brands to Lovemark status since I first read The Future Beyond Brands in 2006 believing, like Roberts, that emotional connections and inspirational individuals can change the world. More recently, Fred Reichheld’s The Loyalty Effect, first published in 1996, and his later 2011 work The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World also attracted my attention.Read more