Your BRAND is so much more than your logo, the colours you choose, or the fonts you use. Brand is not simply a marketing concept, or purely about your communications, it is very much a management issue. Your brand should be driven by your business strategy, your products and services, your culture, your people, and be powerful enough to claim your space in the marketplace.

Your brand should be confident enough to deliver your whole reputation through your active voice, your language, the stories you tell, along with the images and film that complement your message and help communicate it to the World.

So what does your brand say about you?

I can inject passion, enthusiasm and excitement into your thinking, find solutions and help you meet your challenges head on.

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...I can only describe what I got back as first class in every respect. I suppose the ultimate acid test of any service provider is 'Would I buy again?'  I have; Sally is one of my Go-To people for advice!

Keith Jones
Angel Investor

Apple tops the charts as the World's No 1 brand

Much the annoyance of my daughter (she's a Windows fan), Apple has reached the number one spot in the Interbrand Best Global Brands ranking.

Valued at a substantial $118.9 billion (£73 billion), Apple increased its brand value by 21 per cent, while the mighty Google raised its value by 15 per cent, to claim second place with an overall value of $107.43 billion.

Coca Cola came in at third, with IBM beating Microsoft to fourth place. 
Highest rising entrants on the list were Facebook, Audi, Amazon, Volkswagen and Nissan. 

The first Chinese business to make Interbrand's list is Huawei, the third largest smartphone developer in the world behind Samsung and Apple, and came in at 94.

You can view the full list here

About Interbrand

Interbrand assesses a range of criteria in order to create the rankings, analysing the ways a brand benefits a company, including how it affects customer expectations and drives economic value. 

The organisation believes the three key elements of a modern brand are the financial performance of the branded product and service, the ways that brands influence customer choices and how they command premium prices.

Interbrand looks at three crucial generations in brand history: the age of identity, the age of value and the age of experience. It now believes the current era is the age of you.

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