Your BRAND is so much more than your logo, the colours you choose, or the fonts you use. Brand is not simply a marketing concept, or purely about your communications, it is very much a management issue. Your brand should be driven by your business strategy, your products and services, your culture, your people, and be powerful enough to claim your space in the marketplace.

Your brand should be confident enough to deliver your whole reputation through your active voice, your language, the stories you tell, along with the images and film that complement your message and help communicate it to the World.

So what does your brand say about you?

I can inject passion, enthusiasm and excitement into your thinking, find solutions and help you meet your challenges head on.

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...I can only describe what I got back as first class in every respect. I suppose the ultimate acid test of any service provider is 'Would I buy again?'  I have; Sally is one of my Go-To people for advice!

Keith Jones
Angel Investor

5 Big Data Myths Busted

This article appeared in Recruitment Grapevine magazine in February after Editor, Rob Smith, asked what I felt the top five big data myths were in the recruitment industry.

One of my long-term clients is JobsTheWord, who use big data and technology matching to discover perfect passive and active candidates with the exact skills, experience and in the locations organisations require.

Contrary to popular belief that emails are passé, extensive researched carried out for the JobsTheWord Candidate Voice survey discovered that 74% of to 1.5K+ candidates asked, preferred to be receive job opportunities from employers direct to their Inbox.

JobsTheWord – who last week received the Everline Future 50 Award as one of the most disruptive British businesses in 2015 – created clever algorithms that enable them to use big data to pinpoint perfect candidates for employers and send them a personalised email using their employer branding inviting them to apply. However, the concept of big data is lost on many and this article addresses some of the myths that surround it.

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