Your BRAND is so much more than your logo, the colours you choose, or the fonts you use. Brand is not simply a marketing concept, or purely about your communications, it is very much a management issue. Your brand should be driven by your business strategy, your products and services, your culture, your people, and be powerful enough to claim your space in the marketplace.
Your brand should be confident enough to deliver your whole reputation through your active voice, your language, the stories you tell, along with the images and film that complement your message and help communicate it to the World.
I can inject passion, enthusiasm and excitement into your thinking, find solutions and help you meet your challenges head on.
...I can only describe what I got back as first class in every respect. I suppose the ultimate acid test of any service provider is 'Would I buy again?' I have; Sally is one of my Go-To people for advice!
There is a new trend emerging, that of ‘customer centricity’. British Airways is among the latest organisations to adopt the practice, announcing last week that it is separating its marketing team into two categories: the traditional commercial team, which reflects the brand and customer proposition to drive profitability, and a new team, which focuses purely on customer experience. What has this to do with recruitment?Read more